L'ETO Caffe
Client: LETO Group
Year: 2023
L'ETO Caffe is a luxury café and restaurant concept with over 40 locations across seven countries. A brand that balances glamour with warmth, making every visit feel like an occasion and every table feel like home.
We designed a complete packaging system for L'ETO's takeaway experience, ensuring the brand's refined identity travels just as well outside the restaurant as it does within it.
The challenge with multi-location hospitality brands is consistency without rigidity. The packaging needed to feel unmistakably L'ETO whether a guest picks up a coffee in London or Dubai.
We approached each item as a branded touchpoint, not just a container. Every surface, from the weight of the paper bag to the typography on the cup, was considered as part of the brand experience beyond the table. The goal was packaging that guests instinctively want to photograph, carry visibly, and associate with the feeling of being inside L'ETO itself.
